For small product teams, every feature you ship needs to count. The wrong priorities waste time, drain resources, and slow growth.
In this guide, we’ll explore why FeatureHunter is the smarter choice for small teams that want to ship faster, focus on what matters, and build products their best customers will love.
When recieveing feature requests it's crucial to know why they want it, but more importantly who wants it.
You may have 10 Customers requesting one feature, or even one customer requesting the same feature 3 times.
At first it seems obvious which one to build, the one with the most votes, or the one which was requested most.
But this would only take one Axis, Noise, into consideration.
The 10 Customers all voting for one feature might be on the free plan! You end up only satisfying your lowest paying customers. When listening to feature requests it's necessary to have a look at who requested it.
This is the seccond axis: Customer Value, usually measured in MRR, but can also be measured in LTGP (LifeTime Gross Profit). If you're only prioritising on Noise alone you might be missing out on a group of your most important, yet most silent customers (highlighted in red).
This is exactly why we built FeatureHunter - to give small SaaS teams a clearer, fairer way to decide what to build next.
Most tools stop at vote counts, rewarding only the loudest voices. FeatureHunter takes into account the missing dimension: Customer Value. By combining Noise with the actual worth of the customers behind each request, you see which features will have the biggest impact on the churning of your most valued customers.
It’s not about ignoring feedback from smaller customers - it’s about making sure the decisions that shape your product are guided by the people who keep it alive.
Like most other tools out there we have a Featureboard, a place where customers can submit and vote on Feature Requests. However, unlike most, Featurehunter adds a new column, only visible to admins, "Value".
This column displays the summed up value of all the customers who voted on this feature request.
This means even though a feature might have more votes than another one, it might still be less valuable in terms of the value of the customers voting on it.
The value column in FeatureHunter
The most valuable Feature
In this example (Image on the right) the most valuable feature is not the one with the most votes.
This would have gone by undetected if not for the value column.
The main takeaway here is: Don’t just build what’s loudest — build what’s most valuable.
FeatureHunter helps small SaaS teams see past raw vote counts and uncover the true potential impact behind every request. By prioritising not just by noise but also Customer Value, you can build your roadmap with confidence, protect your most valuable relationships, and build a product that grows with the right customers.
We offer a pretty unlimited free plan, so there is no reason not to sign up.
